Seven steps to heaven marketing automation with a CRM system

To do list

  • Automate data cleansing and updating
  • Keep all your customer data in one place
  • Keep detailed information about customer behaviour
  • Use segmentation for marketing efforts
  • Track your customers as they move through the sales pipeline
  • Automate emails
  • Increase your revenue as a result!

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"So our path-to-purchase looks less like a guided tour and more like a drunkard’s walk, in which we stumble around, bouncing from innate preferences to brand impressions to peer recommendations to personal experiences before we land on any particular purchase decision."

http://www.forbes.com/sites/gregsatell/2013/05/14/why-big-data-marketing-needs-to-get-a-whole-lot-bigger/

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by Stowe Boyd

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