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May 22, 2013
Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]

Seven steps to heaven marketing automation with a CRM system

To do list

  • Automate data cleansing and updating
  • Keep all your customer data in one place
  • Keep detailed information about customer behaviour
  • Use segmentation for marketing efforts
  • Track your customers as they move through the sales pipeline
  • Automate emails
  • Increase your revenue as a result!

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May 22, 2013
Investors, pay attention to these three health trends
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May 22, 2013
Weather.com Moving to Drupal
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May 21, 2013
Google Is Prepping A Sneak Attack On Microsoft Office – ReadWrite

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May 21, 2013
"So our path-to-purchase looks less like a guided tour and more like a drunkard’s walk, in which we stumble around, bouncing from innate preferences to brand impressions to peer recommendations to personal experiences before we land on any particular purchase decision."

— http://www.forbes.com/sites/gregsatell/2013/05/14/why-big-data-marketing-needs-to-get-a-whole-lot-bigger/

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May 21, 2013
Collectives Collaborate, Connectives Cooperate

by Stowe Boyd

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May 20, 2013
Why Big Data Marketing Needs To Get A Whole Lot Bigger
(Photo credit: Wikipedia) In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.  Success was like winning the lottery, you were never quite sure what you had until the […]

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May 20, 2013
Don't Get Left Behind in the App Economy, the Data Digital Divide is Growing

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May 17, 2013
FTC Updates Digital Advertising Guidelines, Focuses on Usability and Transparency