News Analysis: Verizon Wireless joins the 4G marketing fray with its not-exactly-4G LTE solution.
Methinks:With download speeds of 5-12 Mbps this is as fast as most consumer cable and DSL broadband services. And this is substantially faster than Verizon’s current CDMA based 3G speeds (like 10x). But is it or is it not 4G? Well, since there is not hard and fast definition of 4G, yes and no. Most often 4G is promised to deliver upwards of 100 Mbps and I’m sure it will - someday. Franky I am a bit surprised that Verizon is deploying this quickly. LTE operates at much higher frequencies than CDMA thus travels less far at the same power. Perhaps in dense urban areas they already have towers spaced close enough for the new radios. I’m looking forward to seeing there total roll out plan.
"Naver, the leading search engine in South Korea, has a long history of pioneering Web technologies since it launched in 1999. Many of its tools and services have anticipated those of much larger players, making it a key site to watch for leading-edge innovations. Take, for example, its impressive new bridge between print and digital cultures, the Naver Digital News Archive.”
Methinks: I think is incredible cool for print archives. Imagine if microfiche readers worked this easily! But no way this obviates the need for tablet reader versions of the content.
"Berners-Lee believes Facebook and other social networking sites encourage users to enter their information, which is captured and then reused, but not shared with other websites.”
Methinks: I wholeheartedly agree with his sentiments, but not with the headline. Social networks are really a very good thing… it is the walling off of information that is bad. For the web to continue to fulfill it role as the ultimate library and coffee house of information storage, retrieval and exchange of ideas, these ideas need to be open and accessible. We all need to push the Facebooks, LinkedIn and especially Apple to compete of service and delivery, not on hording of information.
“The Federal Communications Commission is expected to announce plans next week for regulations that would forbid internet service providers from blocking or favouring content online.”
Methinks: This is a very important issue. Indecision and or inaction could start the destruction or at least fragmentation of the web as we know it. That would not be in the best interest of users - period.
"With Google Cloud Connect, you can use Office as your Google Docs client."
"Users of Office 2003, 2007 and 2010 can sync their Office documents to the Google cloud, without ever leaving Office," wrote DocVerse co-founder and Google group product manager Shan Sinha in a draft blog post provided by Google. "Once synced, documents are backed-up, given a unique URL, and can be accessed from anywhere (including mobile devices) at any time through Google Docs. And because the files are stored in the cloud, people always have access to the current version."
Methinks: This could be the last step for organizations like us. We still use Office documents and Office clients. If the sync works as described, it solves a big ease of sharing piece for us. It also could replace a chief advantage of SharePoint.
Overheard at a conference: Cloud Computing is a fad!
That and I heard way too much discussion describing the concept in really hard ways. Maybe I’m too close but the ideas but Software as a Service, Infrastructure as a Service and Platforms as a Service shouldn’t be that hard to digest.
In a nutshell, most businesses large and small have had or have server based software that their client workstations access across and internal network (client-server computing). At the simplest level a business contracts with a service provider to manage servers in a remote location. The network connection between the two locations is a dedicated network connection, or more often, across the open Internet with secure virtual private network (VPN) connections. That’s pretty simple isn’t it?
Often these remote located and managed servers are becoming virtualized themselves using tools such as VMWare. This allows the service provider to put up large server farms and provide virtual servers for a variety of customers. This can allow server utilization to move from a typical internal server capacity factor of 15-20 percent to upwards of 80-90 percent.
Significantly higher capacity factors and very large economies of scale data centers allow vendor like Google, Amazon and Rackspace to deliver compute resources for 1/3 to 1/10 of typical internal data center operations. This is why Cloud Computing is not a fad - it is inevitable for most organizations IT future.
The one element holding back the transition? Bandwidth.
Internal network in a single location run at 100/1000 Mbps speeds. Increasingly 10 Gbps connections are being installed between servers, storage arrays, and even some workstations. In order for servers to be completely remotely located, 100/1000 Mbps broadband connections are needed. These speeds are not often or cost effectively available, at least in the US.
At Trekk we have migrated most of our servers and server software to a variety of SaaA, IaaS and PaaS providers. Because of bandwidth limitations we still maintain large storage arrays internally for design and programming work. But this will change - eventually.
Overheard at conference: Wow - How - Now to focus your presentation.
At the recent PIA Converge conference in Memphis, Trekk partner Robin Tobin had the duty oif closing the conference and talked about next steps. During the discussion afterwards there was talk of changes for the conference next year. She suggested a set of smaller presentations that all follow these basic steps:
Wow - wow the audience with the bright idea or new information that is being presented and tell them why they should care
How - how is the idea accomplished and how might the audience take advantage of it
Now - now that the new information has been presented what can the audience do right away or right now
I love the simplicity of this construct. Thank you @rltobin63 for this tidbit!
A very good word for marketing overheard at a conference - Salience
I just returned from Memphis and the PIA Converge conference. One of the highlights for me was a keynote presentation by Brian Massey the Conversion Scientist (@bmassey). In his presentation he used the word Salience as the best description he has run across for effective marketing.
The word is drawn from the study of neuroscience and has synonyms that include important; striking; and remarkable. Masseys uses the term in describing the movement of an idea from short term to long term memory. This is done by repetition of an idea and its relevance to us and our individual worlds. So as marketers, what we are trying to accomplish with a message in the huge sea of marketing messges we see and hear every day is to create salience in individuals that will result action on their part.
It also helps explain why the best practices we recommend to our clients actually work. We stress the importance of using multiple channels and multiple touch-points to ensure that an intended recipient experiences a message multiple times in multiple ways. We stress personalization and relevant customized messages to increase the importance and remarkableness of messages for individuals.
These are the hallmarks of cross-media campaigns. This is why we have continually pushed our state of the art in the creation, delivery and measurement of marketing messaging. And now thanks to Brian, I have a words to help explain it - Salience
In an attempt to capitalize on the rise of social commerce, online auction behemoth eBay launched its Group Gifts service today, enabling users to source the power of their social networks to collectively purchase gifts.
In the case of giving big gifts on a small budget, Group Gifts enables users to “share the love (and the expense) by buying a group gift with your friends.” Getting started is really simple — I completed the process of picking out a gift, inviting my friends to help and purchasing the gift in about 20 minutes. Granted, the gift I chose was quite inexpensive, and I was able to recruit friends from various networks quickly.
"Ncell, which is owned by the Swedish company TeliaSonera, announced that it’s installed seven 3G base stations all along the trekking route to Everest Base Camp—the highest at an elevation of 5,200 metres. The base stations are solar powered and built to withstand low temperatures and harsh weather conditions. The company hopes that the fifty thousand international tourists who come to trek in the Everest region each year will be grateful for the chance to stay connected."
Methinks:This and Tweeting from the ISS. Is there no escape from connectivity!? Guess not… oh yeah, the off switch.