I have done dozens of webinars over the past several years and have learned from the school of hard knocks as well as the best professional speaking experts what to do and what not to do. After seeing a press release from SAP talking about their experiences I thought it might be useful to share some of these with you as well. We last wrote on how to make better webinars last summer.
Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
“A quick look on the internet resulted in an algorithm that suited my needs: the Boyer-Moore-Horspool algorithm. Unfortunately there was no ActionScript alternative available for it yet. So i decided to port it myself and with great result, because it greatly improved the performance of the searches for my use case.”
"If the Super Bowl is such a meaningless game, why are so many people posting updates about how they’re not going to watch it?" said one of my Facebook friends, as the game approached halftime.
OK, I don’t follow football. And I especially don’t know anything about the Super Bowl. After the Super Bowl, I was wondering why Nicki Minaj and MIA (aside from her Cee Lo flick-off) didn’t play a bigger role in Madonna’s halftime show. I was also pretty relieved that Madonna made it through that entire performance without slipping, though she did come scarily close. I was truly impressed by some of the throws (Eli Manning!) and was also curious about the stories behind the football players’ tattoos.
What I do know about the Super Bowl is that the Giants won (go New York!), and I got to hang out with some very awesome friends and my friend’s dog, who I want to steal. I also have a few witty one-liners thanks to my more football-savvy Facebook friends because I, like most other social TV watchers, checked Facebook and Twitter during the game.
“You don’t grow your own food. You don’t raise your own cows anymore for meat. You go to the grocery store because somebody’s figured out that I can create this experience that is the grocery store, and I can do it at a lower cost, both in time and in dollar cost.”
Methinks: This mat be the best alagory I have heard about the change for the better that cloud based infrastructure does for an organization.
Watching the Super Bowl is part watching the NFL Championship game and part watching the Super Bowl TV Ads all while at a party with friends. It is an American tradition that is now enjoyed via an increasing number of media devices and social channels. This is certainly a case of the sum being greater than the parts. Jeffrey Stewart from the MSS Practice in North America decided to ask how many digital channels did you experience the superbowl with this year?